Research
Driven
marketing
Strategy
for growth-driven brands.

CHALLENGED NORMS.

TESTED LIMITS.

PUSHED BOUNDARIES.

You’ve carved a new space in your market.

The last thing you want is for your next move to miss the mark.

But to grab hold of the market share that’s destined to be yours, you need a partner that truly understands what makes your customers tick, gets inside their heads, and blows your growth goals out of the water.

what

we do

IMPACT ASSESSMENT

You won’t catch us just winging it. Our proprietary approach digs into market insights and uncovers opportunities to grow your market share.

IMPLEMENTATION

From website development to content marketing, we harness insights to create unforgettable value for your customers. We continuously measure success, so we can iterate and stay agile.

DIGITAL ASSESSMENT

We examine your online presence, compare competitors, and use data to develop a digital strategy that’s aligned with your business objectives.

With BottomLine, we’re just as invested in your business’s growth as you are.

Industry agnostic by design, we use our global perspectives and real insights for both B2C and B2B brands.

We blend the best of both worlds – research and action – to deliver the ultimate data-driven approach.

About us

WE

LEAN

IN.

Resources

White Paper

Impact Driven Marketing

White Paper

Research and Creativity

White Paper

Don’t Jump the Gun with Your Marketing

The Importance of Setting Clear Objectives in Marketing Research

Competitive Analysis Made Easy: Your Roadmap to Outperforming Competitors

The Future of Market Research: Emerging Trends to Watch for in 2024

Podcast

The Thriving Agency Podcast

Podcast

The Ampersand: Unplugged Podcast

Podcast

The Exploring Leadership Show Podcast

The challenger’s

roadmap

DISCOVER

Where are you now, and where do you want to be? First, we lead you through powerful exercises to better understand your current opportunities and challenges.

1
Assess

Thought we were skipping a step? Not a chance. Here, we conduct research and gather all the necessary information needed to make informed decisions and build an intentional strategy.

2
STRATEGIZE

Once we have an overview of where your business stands today and what your key objectives are for the future, we develop a strategic plan to get there.

3
Action

This is where the strategic plan unfolds. The BottomLine team of developers, designers, writers, and strategists put your goals into motion with deliberate, expert execution.

4
Iterate

After we’ve finished with implementation, we measure our efforts and re-examine the research to create a new annual plan that keeps up with your ever-changing business landscape.

5

It’s the sum of all these parts that takes a strategy beyond a document to make a meaningful impact in our clients’ businesses and communities. It’s research-driven marketing for growth-driven brands.

IT’S WHY WE’VE BEEN ABLE

TO LEAD MANY OF OUR CLIENTS THROUGH TRIPLE-DIGIT

ANNUAL GROWTH.

By the numbers:

%

IN YOY CUSTOMER RETENTION

%

IN PROFITABILITY

%

IN ANNUAL REVENUE GROWTH

%

INCREASE IN WEBSITE TRAFFIC

We worked with BottomLine to understand our target audience. They did a great job identifying our buying personas and suggesting key elements for our branding and packaging to appeal to our target demographics.

They also helped us build our website, providing their insight and expertise to create a user-friendly experience for site visitors. They were able to materialize what we envisioned and always went above and beyond to ensure we were happy with the end product.

BottomLine was a key partner during the research, implementation, and execution for our new brand’s marketing strategy. Thank you again BottomLine!

BottomLine always delivers beyond our expectations. Their team is highly skilled and creative, delivering top quality, fresh and innovative ideas and concepts that resonate with our audiences. They care deeply for their clients and that shines through in all interactions. They engage in a genuine way, always open and transparent about their process and recommendations. We can count on their team to deliver an exceptional campaign or product and we are never disappointed.

BottomLine values strong relationships. They are always available to respond to questions, easy to have open and honest conversations with, and turn projects around in a timely manner. We’ve enjoyed working with them for several years now as they are continuously innovating and adding new services to support client needs.

BottomLine’s pricing is fair and their project management skills are top notch. BottomLine makes you feel like you’re part of their family. They are great at making recommendations but also open to trying new things at the request of their clients. They are agile, responsive, and have worked with many big brands to elevate their marketing initiatives.

We’d recommend working with BottomLine as they have access to expertise in all marketing functions, they are innovative and put the client first. They have always made us feel like we are “more than just a client”. BottomLine is a wonderful team with like-minded values.

Working with Bottomline was a very simple process – from being onboarded as a client, to execution of the project. They were flexible to the needs of our small business. I would recommend working with Lisa and her team.

We knew what we were going to build and what our customers were going to use it for, but we did not have a clear vision of who our customers were. The BottomLine team listened to us and created a plan that would lead us to everything (and more) that we needed. BottomLine came back to us with well defined customer groups and what motivated them, a deck of market intel about our targets, how customers will see our company and a detailed path to increase customer engagement. A major part of our market is expected to be repeat business from existing customers.

BL is real! We have built a great partnership with BottomLine and their dedication to excellence, professionalism and above all their transparency and exemplary communication level has greatly helped our brand’s healthy growth. BL is also result oriented and very cautious about smart allocation of the budget which makes them a great fit for startups as well as the brands on their growth path.

Shendel Ruiz

Marketing Project Manager, (AOR) Advanced Orthomolecular Research

Debbie Hammond

Executive Director, Safer Roads Alliance

Lyndsay Barch

Director of Marketing, Verge Agriculture

Pina Romolo

President & CEO, Piccola Cucina

Phil Craine

Strategic Marketing, Vermillion Power Technologies

Ali Asghari

Founder and President, PilotsFriend West

for brands with
ambitious goals.

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