Advanced Orthomolecular Research
Check out how a Digital Assessment helped AOR keep up with the changing digital marketing landscape and see new pathways to gaining tangible market share and increasing their Share of Voice in online conversation.
LAYING THE GROUNDWORK: Gathering Insights to Inform Strategy
Check out how a Digital Assessment helped AOR keep up with the changing digital marketing landscape and see new pathways to gaining tangible market share and increasing their Share of Voice in online conversation.
THE CHALLENGE
AOR is a brand that’s trusted for science-backed supplements, but as a brand in the saturated nutraceuticals market they knew it was time for a renewed look at their marketing activities if they wanted to keep up with changing digital marketing landscape, gain tangible market share and increase their Share of Voice in online conversation.
Ultimately, AOR wanted to discover their social media blind spots and zero-in on new ways to connect with existing customers and untapped markets. Research illuminated a new direction for AOR, connected directly to actionable steps for the brand to take for social media growth.
THE SOLUTION
BottomLine and AOR shook hands, setting the BottomLine team off to conduct a social audit through its Digital Assessment framework. BottomLine’s social audit can realign social efforts to the brand’s bigger picture so you can make the most of your limited time. This method began by analyzing AOR’s social media influence with the ultimate goal to understand the brand’s relationship with its customers.
Our approach uncovered opportunities to grow the brand online and suggest improvements to online strategies and tactics.
THE RESULTS
Insights in hand, we started by presenting our findings to the AOR marketing and leadership team. This meant sharing a breakdown of the brand and its competitors by social channel. We defined audiences specific to each social media platform, illuminating key pain points and motivators that could drive the direction of social media content for the brand. Of course, a brand’s social media presence doesn’t exist in a vacuum; we contrasted in-depth competitor analysis against AOR’s own strengths and weaknesses to provide a clear picture of where the brand stands in its digital marketplace.
If you know us by now, research, data, insights, information – it’s what fuels us… but that’s only one piece of the puzzle.
After all, research is only as good as the strategy that follows. To make all the qualitative and quantitative findings as actionable as possible, the strategy includes a list of social platforms to focus on, with recommendations for management to ensure the goals set at the onset are achievable.
BottomLine’s Social Audit is just one side of the Digital Assessment. The Social Audit’s web counterpart – you guessed it, a Web Audit – are done separately or in tandem to provide our clients with the kind of clarity you really need to make meaningful headway in digital marketing and in business.