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Driven
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Strategy
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Utility Source Inc.

Energy Contracting Brokerage and Consultancy

The Problem

Utility Source Inc. (USI), a leading Canadian energy contracting brokerage and consultancy, was struggling with brand perception and digital presence. Their lack of brand positioning failed to convey their expertise in energy management, making it difficult for potential clients to understand why they should choose USI over competitors. Additionally, USI needed support to effectively position and launch their new AI technology for budgeting, Iris. This led to challenges in attracting and retaining clients, as well as an underwhelming digital footprint that did not fully leverage their
capabilities.

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