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Strategy
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VERGE

Creating A New International Brand For Agricultures.

CREATING A NEW INTERNATIONAL BRAND FOR AGRICULTURE’S DIGITAL REVOLUTION

Ag-tech powerhouse, Verge is changing the way farmers around the world approach their infield operations with their innovative agriculture technology. However, when Verge first came to BottomLine, they were not the internationally recognized brand that they are today. In fact, Verge wasn’t even their name. They came to us as a network connectivity solutions provider, ready to forge a major path into the digital agriculture market as they had just acquired a product called First Pass. At this point, they knew which direction they wanted their business to take, but needed our assistance in order to get there.

THE PROBLEM

Our in-depth Impact Assessment unveiled critical information about their business and allowed us to clearly spot issues that had been stunting their growth. We found that the budding ag-tech company needed a major rebrand so that they could attract their target customers effectively in international markets. This meant helping them cultivate a strong presence that would not only distinguish their brand from others but also successfully communicate their message to global customers. Because they were a smaller Canadian company at the time, it was our job to ensure that they could approach worldwide prospects confidently.

Discover our solution and its impact by downloading the case study below.

WITH US, YOU’LL GET THERE
FASTER.