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Leading Nutritional Supplement Company Launches New Value Brand with Comprehensive Digital Strategy

The Problem

AOR faced the challenge of launching Wholistic in a competitive market while ensuring the new brand resonated with their new segment. Primarily AOR itself was focused on the high-quality supplement market that included doctors and practitioners and Wholistic was to be geared toward the every day consumer that was likely looking for good quality at a lower price point. They required a comprehensive digital strategy that included a user-friendly website and interactive tools to engage potential customers and educate them about the benefits of their

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