Research
Driven
marketing
Strategy
for growth-driven brands.

CHALLENGED NORMS.

TESTED LIMITS.

PUSHED BOUNDARIES.

You’ve carved a new space in your market.

The last thing you want is for your next move to miss the mark.

But to grab hold of the market share that’s destined to be yours, you need a partner that truly understands what makes your customers tick, gets inside their heads, and blows your growth goals out of the water.

what

we do

IMPACT ASSESSMENT

You won’t catch us just winging it. Our proprietary approach digs into market insights and uncovers opportunities to grow your market share.

IMPLEMENTATION

From website development to content marketing, we harness insights to create unforgettable value for your customers. We continuously measure success, so we can iterate and stay agile.

DIGITAL ASSESSMENT

We examine your online presence, compare competitors, and use data to develop a digital strategy that’s aligned with your business objectives.

With BottomLine, we’re just as invested in your business’s growth as you are.

Industry agnostic by design, we use our global perspectives and real insights for both B2C and B2B brands.

We blend the best of both worlds – research and action – to deliver the ultimate data-driven approach.

About us

WE

LEAN

IN.

Resources

White Paper

Research and Creativity

White Paper

Don’t Jump the Gun with Your Marketing

White Paper

Unleash the Underdog: Addictive Marketing for Challenger Brands

Competitive Analysis Made Easy: Your Roadmap to Outperforming Competitors

The Future of Market Research: Emerging Trends to Watch for in 2024

How To Choose The Right KPIs For Your Go-To-Market Strategy

Podcast

The Ampersand: Unplugged Podcast

Podcast

The Exploring Leadership Show Podcast

Podcast

Pathmonk Presents Podcast

The challenger’s

roadmap

DISCOVER

Where are you now, and where do you want to be? First, we lead you through powerful exercises to better understand your current opportunities and challenges.

1
Assess

Thought we were skipping a step? Not a chance. Here, we conduct research and gather all the necessary information needed to make informed decisions and build an intentional strategy.

2
STRATEGIZE

Once we have an overview of where your business stands today and what your key objectives are for the future, we develop a strategic plan to get there.

3
Action

This is where the strategic plan unfolds. The BottomLine team of developers, designers, writers, and strategists put your goals into motion with deliberate, expert execution.

4
Iterate

After we’ve finished with implementation, we measure our efforts and re-examine the research to create a new annual plan that keeps up with your ever-changing business landscape.

5

It’s the sum of all these parts that takes a strategy beyond a document to make a meaningful impact in our clients’ businesses and communities. It’s research-driven marketing for growth-driven brands.

IT’S WHY WE’VE BEEN ABLE

TO LEAD MANY OF OUR CLIENTS THROUGH TRIPLE-DIGIT

ANNUAL GROWTH.

By the numbers:

%

IN YOY CUSTOMER RETENTION

%

IN PROFITABILITY

%

IN ANNUAL REVENUE GROWTH

%

INCREASE IN WEBSITE TRAFFIC

for brands with
ambitious goals.