YOU KNOW WHAT YOUR BRAND CAN
achieve but the path to getting
there isn’t linear.
IMPACT
ASSESSMENT
A REBELLION AGAINST
‘throw spaghetti at the wall and see what sticks’ marketing.
It’s our proprietary research process that
lays the foundation for the strategic work
we do for you.
GET CLEAR ON YOUR
PATH FORWARD
Having a vision for the business is essential to growth, and requires far more than just passion and grit. With insights as your lighthouse, your focus is on what matters most: building a resilient challenger brand.
CLARITY = POWER.
Having a vision for the business is essential to growth, and requires far more than just passion and grit. With insights as your lighthouse, your focus is on what matters most: building a resilient challenger brand.
THE RESULT? A ROADMAP TOWARDS SOLID, SUSTAINABLE GROWTH.
We create and execute a plan that capitalizes on key opportunities and gives you newfound energy to harness your corner of the market.
Far beyond pages of notes and a handful of loose suggestions,
An Impact Assessment includes:
An in-depth understanding of customer buying triggers, paired with tactics that inspire action.
A black-and-white picture of what is and isn’t working, both in marketing and in business.
Objective insights on your brand’s market position and how to set yourself apart from competitors.
Solid strategies that support your biggest business ambitions (like 1.5x revenue growth).
IMPACT ASSESSMENT
Kick-off call
Quantitative and Qualitative Research
Customer Journey Mapping
Competitive Analysis Including Mystery Shopping
Sales Collateral Review and Recommendations
Target Avatar(s) Blueprint and Psychological Profiles
Full Market Trend Research
Brand Position Mapping
Brand Identity Guide
Stakeholder Interviews
Key Customer Interviews
Social Media Review and Recommendations
Content Marketing Review and Recommendations
Website Analysis and Audit
Sales and Culture Evaluation and Recommendations
First Line Trend Research From Selected Experts
List of Customer Buying Triggers
A 1-Year Comprehensive Marketing Plan
OUR PROCESS

We worked with BottomLine to understand our target audience. They did a great job identifying our buying personas and suggesting key elements for our branding and packaging to appeal to our target demographics.
They also helped us build our website, providing their insight and expertise to create a user-friendly experience for site visitors. They were able to materialize what we envisioned and always went above and beyond to ensure we were happy with the end product.
BottomLine was a key partner during the research, implementation, and execution for our new brand’s marketing strategy. Thank you again BottomLine!
The team has been very responsive in suggesting changes along the way as deemed necessary by market responses to the new formats. They were progressive in suggesting new avenues when other avenues failed to work in our industry, and were always on top of the analytics and could explain in black and white what was and wasn’t working. When you think that there can’t be anything else to bring to the table, they pull another rabbit out of the hat.
Excited to see where the next years take us on this journey. Highly recommend the team at BottomLine if you are looking for a new marketing plan.
BottomLine always delivers beyond our expectations. Their team is highly skilled and creative, delivering top quality, fresh and innovative ideas and concepts that resonate with our audiences. They care deeply for their clients and that shines through in all interactions. They engage in a genuine way, always open and transparent about their process and recommendations. We can count on their team to deliver an exceptional campaign or product and we are never disappointed.
Brenda Beckedorf
Executive Director, Alberta IoT
Gerri Nykyforuk
Manager, BNA Debt Solutions
Phil Craine
Strategic Marketing, Vermillion Power Technologies
Corey Brannon
President, C Brannon Construction
Debbie Hammond
Executive Director, Safer Roads Alliance
Wilson Acton
Chief Commercial Officer, Verge Agriculture