Research
Driven
marketing
Strategy
for growth-driven brands.

our toolkit

Knowledge-packed resources,

whitepapers and articles.

White Paper

Impact Driven Marketing

The Challenger's Playbook We all thought the secret sauce might be access to capital or unique opportunities. But guess ...

White Paper

Research and Creativity

"A Tale As Old As The Chicken And The Egg" A dive deep into the symbiotic relationship that fuels effective marketing. W...

White Paper

Don’t Jump the Gun with Your Marketing

It's a tale as old as time: The way most people think about marketing is backwards. Sure, it's tempting to rely on your ...

White Paper

Unleash the Underdog: Addictive Marketing for Challenger Brands

Our kind of people are fueled by grit, curiosity and a hatred of the word “No”. The kind of people that not only see...

White Paper

The Ultimate Landing Page Checklist

Are you ready to grow your prospect list? Remember, that each landing page you create has a different purpose, and each ...

White Paper

The Secrets of Addictive Marketing

We want people to be compulsively attracted to our brand. But of course, there are very few businesses that actually cor...

White Paper

The Easy SEO Checklist

Implement these on your site and we promise you’ll see a difference in your rankings! We’ve gathered some of the mos...

White Paper

Oh Cannabis: Taking the Pulse of the Canadian Cannabis Industry

At BottomLine, we are passionate about the Canadian cannabis industry. We believe that our country can be a world leader...

White Paper

Keep Up – How Social Media and Web Audits Help Brands Stay Relevant

Conduct a Digital Assessment to ensure your brand’s digital efforts don’t fall short. If we look at a brand’s onli...

The Importance of Setting Clear Objectives in Marketing Research

In marketing research, setting clear objectives guides the research efforts and ensures that the right data is collected...

Competitive Analysis Made Easy: Your Roadmap to Outperforming Competitors

To thrive in today's ever-shifting business climate, relentless innovation and a laser focus on your competition are ess...

The Future of Market Research: Emerging Trends to Watch for in 2024

The year 2024 begins with exciting trends that are revolutionizing the tech world, particularly in the realm of Market R...

How To Choose The Right KPIs For Your Go-To-Market Strategy

Aligning performance measurement with your campaign objectives is a great advantage of having a strong data-driven strat...

How to turn passion into reality: The BottomLine Story

How research shaped our business:The BottomLine story Purpose, passion, and curiosity have been the main drivers through...

The BottomLine Path To Deep Research

When we talk about research, we're not just scratching the surface. We are referring to a complete methodology that allo...

Visual Brand Identity: Elevating Your Business’s Power

In a world filled with visual stimuli, it's not enough for your brand to just stand out. Beyond that, it needs to make a...

The Key to Driving Revenue Growth

To take your business to the next level, you need to have a clear vision that is driven by insight. Clarity is power, an...

Ready to Research? Here’s How to Start

You know the importance of market research. You know the different kinds of market research. Now, where do you begin? Be...

Podcast

The Thriving Agency Podcast

Thrilled to share my guest appearance on The ThriveCast with host Lisa Kember 🚀 We explored: ▶ BottomLine's unique,...

Podcast

The Ampersand: Unplugged Podcast

Our President, Lisa Genovese was invited as guest on The Ampersand: Unplugged Podcast. Check it out here: Embracing EDI...

Podcast

The Exploring Leadership Show Podcast

Our President, Lisa Genovese was interviewed by Spencer Taylor on The Exploring Leadership Show. Check it out here: The...

Podcast

Pathmonk Presents Podcast

Our President, Lisa Genovese was interviewed by Sean Donnelly-Lewis on Pathmonk Presents Podcast about informing & i...

Podcast

Build, Live, Give Podcast

Our President, Lisa Genovese was featured on The Build, Give, Live Podcast. Check it out here: https://paulhigginsmentor...

Podcast

Businesses are People…Too! A Podcast!

Our President, Lisa Genovese was featured on "Businesses are People...Too! A Podcast!" check it out here: https://anchor...

Evolutionary Leaders

Virtual Reality: Endless Possibilities with MAMMOTH XR and VRKADE

The BottomLine team took a deep dive into the world of virtual and augmented reality this month. We’ve been curious ab...

Evolutionary Leaders

Farm to Fork with Persall Fine Foods

Persall Fine Foods is a vertically-integrated, value added food company that is nearing 15 years old. It’s a family bu...

Evolutionary Leaders

Optimize your Team with Stoke Growth

In any business, or operation, there’s ways you can maximize your time, effort and inputs. You can make sure your equi...

fearlessly navigate
unchartered territory.

back to top