Research
Driven
marketing
Strategy
for growth-driven brands.

our toolkit

Knowledge-packed resources,

whitepapers and articles.

White Paper

Research and Creativity

"A Tale As Old As The Chicken And The Egg" A dive deep into the symbiotic relationship that fuels effective marketing. W...

White Paper

Don’t Jump the Gun with Your Marketing

It's a tale as old as time: The way most people think about marketing is backwards. Sure, it's tempting to rely on your ...

White Paper

Unleash the Underdog: Addictive Marketing for Challenger Brands

Our kind of people are fueled by grit, curiosity and a hatred of the word “No”. The kind of people that not only see...

White Paper

The Ultimate Landing Page Checklist

Are you ready to grow your prospect list? Remember, that each landing page you create has a different purpose, and each ...

White Paper

The Secrets of Addictive Marketing

We want people to be compulsively attracted to our brand. But of course, there are very few businesses that actually cor...

White Paper

The Easy SEO Checklist

Implement these on your site and we promise you’ll see a difference in your rankings! We’ve gathered some of the mos...

White Paper

Oh Cannabis: Taking the Pulse of the Canadian Cannabis Industry

At BottomLine, we are passionate about the Canadian cannabis industry. We believe that our country can be a world leader...

White Paper

Keep Up – How Social Media and Web Audits Help Brands Stay Relevant

Conduct a Digital Assessment to ensure your brand’s digital efforts don’t fall short. If we look at a brand’s onli...

White Paper

Inbound – Outbound Marketing

Drastically increase your leads, conversions and sales by using our tried and true inbound and outbound marketing techni...

How to turn passion into reality: The BottomLine Story

How research shaped our business:The BottomLine story Purpose, passion, and curiosity have been the main drivers through...

The BottomLine Path To Deep Research

When we talk about research, we're not just scratching the surface. We are referring to a complete methodology that allo...

Visual Brand Identity: Elevating Your Business’s Power

In a world filled with visual stimuli, it's not enough for your brand to just stand out. Beyond that, it needs to make a...

The Key to Driving Revenue Growth

To take your business to the next level, you need to have a clear vision that is driven by insight. Clarity is power, an...

Ready to Research? Here’s How to Start

You know the importance of market research. You know the different kinds of market research. Now, where do you begin? Be...

Maximizing Your Market Research: Choosing the Right Method

The way most people think about marketing is backwards. Why? Because they rely on their own opinions of what their audie...

How To Use Influencer Marketing To Amplify Your Content Strategy

When expanding your brand's reach, it's tempting to go alone. After all, you've got plenty on your plate as it is. But y...

Backwards Market Research to Tip the Scales for Your Business Success

The success of your business plan relies heavily on the relationship your consumers have with your brand and offer. Effe...

Eat Your Veggies Before Dessert: Why Competitive Analysis is Your First Step in Your Strategy

At BottomLine, we’re big on research and data. You’ll see that theme woven in everything we do, from your Impact Ass...

Podcast

The Ampersand: Unplugged Podcast

Our President, Lisa Genovese was invited as guest on The Ampersand: Unplugged Podcast. Check it out here: Embracing EDI...

Podcast

The Exploring Leadership Show Podcast

Our President, Lisa Genovese was interviewed by Spencer Taylor on The Exploring Leadership Show. Check it out here: The...

Podcast

Pathmonk Presents Podcast

Our President, Lisa Genovese was interviewed by Sean Donnelly-Lewis on Pathmonk Presents Podcast about informing & i...

Podcast

Build, Live, Give Podcast

Our President, Lisa Genovese was featured on The Build, Give, Live Podcast. Check it out here: https://paulhigginsmentor...

Podcast

Businesses are People…Too! A Podcast!

Our President, Lisa Genovese was featured on "Businesses are People...Too! A Podcast!" check it out here: https://anchor...

Evolutionary Leaders

Virtual Reality: Endless Possibilities with MAMMOTH XR and VRKADE

The BottomLine team took a deep dive into the world of virtual and augmented reality this month. We’ve been curious ab...

Evolutionary Leaders

Farm to Fork with Persall Fine Foods

Persall Fine Foods is a vertically-integrated, value added food company that is nearing 15 years old. It’s a family bu...

Evolutionary Leaders

Optimize your Team with Stoke Growth

In any business, or operation, there’s ways you can maximize your time, effort and inputs. You can make sure your equi...

Podcast

Louise H Reid (She/Her) Podcast

Lisa is the President of BottomLine, a company that supports Challenger Brands to evolve their business thus creating mo...

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