our toolkit
Knowledge-packed resources,
whitepapers and articles.
White Paper
Don’t Jump the Gun with Your Marketing
It's a tale as old as time: The way most people think about marketing is backwards. Sure, it's tempting to rely on your ...
White Paper
Unleash the Underdog: Addictive Marketing for Challenger Brands
Our kind of people are fueled by grit, curiosity and a hatred of the word “No”. The kind of people that not only see...
White Paper
The Ultimate Landing Page Checklist
Are you ready to grow your prospect list? Remember, that each landing page you create has a different purpose, and each ...
White Paper
The Secrets of Addictive Marketing
We want people to be compulsively attracted to our brand. But of course, there are very few businesses that actually cor...
White Paper
The Easy SEO Checklist
Implement these on your site and we promise you’ll see a difference in your rankings! We’ve gathered some of the mos...
White Paper
Oh Cannabis: Taking the Pulse of the Canadian Cannabis Industry
At BottomLine, we are passionate about the Canadian cannabis industry. We believe that our country can be a world leader...
White Paper
Keep Up – How Social Media and Web Audits Help Brands Stay Relevant
Conduct a Digital Assessment to ensure your brand’s digital efforts don’t fall short. If we look at a brand’s onli...
White Paper
Inbound – Outbound Marketing
Drastically increase your leads, conversions and sales by using our tried and true inbound and outbound marketing techni...
White Paper
Customer Avatar Worksheet
You want to really understand your customers from every level, working out the demographics and psychographics, so you c...
The Key to Driving Revenue Growth
To take your business to the next level, you need to have a clear vision that is driven by insight. Clarity is power, an...
Ready to Research? Here’s How to Start
You know the importance of market research. You know the different kinds of market research. Now, where do you begin? Be...
Maximizing Your Market Research: Choosing the Right Method
The way most people think about marketing is backwards. Why? Because they rely on their own opinions of what their audie...
How To Use Influencer Marketing To Amplify Your Content Strategy
When expanding your brand's reach, it's tempting to go alone. After all, you've got plenty on your plate as it is. But y...
Backwards Market Research to Tip the Scales for Your Business Success
The success of your business plan relies heavily on the relationship your consumers have with your brand and offer. Effe...
Eat Your Veggies Before Dessert: Why Competitive Analysis is Your First Step in Your Strategy
At BottomLine, we’re big on research and data. You’ll see that theme woven in everything we do, from your Impact Ass...
Engagement vs. Reach vs. Impressions: What sets these social media metrics apart?
As a go-to marketing channel for many businesses, social media is often used to share information about a company or pro...
The Inner Workings of a New Brand Identity
Branding is about so much more than just a logo. A strong brand provides a visual identity for your company and b...
What’s the deal with AI copywriting tools? BottomLine’s Content Specialist weighs in
It’s only Tuesday, and by the end of the week, you have your company’s monthly blog, social media calendar, and a ne...
Podcast
The Exploring Leadership Show Podcast
Our President, Lisa Genovese was interviewed by Spencer Taylor on The Exploring Leadership Show. Check it out here: The...
Podcast
Pathmonk Presents Podcast
Our President, Lisa Genovese was interviewed by Sean Donnelly-Lewis on Pathmonk Presents Podcast about informing & i...
Podcast
Build, Live, Give Podcast
Our President, Lisa Genovese was featured on The Build, Give, Live Podcast. Check it out here: https://paulhigginsmentor...
Podcast
Businesses are People…Too! A Podcast!
Our President, Lisa Genovese was featured on "Businesses are People...Too! A Podcast!" check it out here: https://anchor...
Evolutionary Leaders
Virtual Reality: Endless Possibilities with MAMMOTH XR and VRKADE
The BottomLine team took a deep dive into the world of virtual and augmented reality this month. We’ve been curious ab...
Evolutionary Leaders
Farm to Fork with Persall Fine Foods
Persall Fine Foods is a vertically-integrated, value added food company that is nearing 15 years old. It’s a family bu...
Evolutionary Leaders
Optimize your Team with Stoke Growth
In any business, or operation, there’s ways you can maximize your time, effort and inputs. You can make sure your equi...
Podcast
Louise H Reid (She/Her) Podcast
Lisa is the President of BottomLine, a company that supports Challenger Brands to evolve their business thus creating mo...
Evolutionary Leaders
Using Google to Your Advantage with Tyler Cumberford & Factor One
Tyler Cumberford and his colleagues at Factor One Marketing are wizards. At BottomLine, we don’t use that title ligh...
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