our toolkit
Knowledge-packed resources,
whitepapers and articles.
White Paper
Unleash the Underdog: Addictive Marketing for Challenger Brands
Our kind of people are fueled by grit, curiosity and a hatred of the word “No”. The kind of people that not only see...
White Paper
The Ultimate Landing Page Checklist
Are you ready to grow your prospect list? Remember, that each landing page you create has a different purpose, and each ...
White Paper
The Secrets of Addictive Marketing
We want people to be compulsively attracted to our brand. But of course, there are very few businesses that actually cor...
White Paper
The Easy SEO Checklist
Implement these on your site and we promise you’ll see a difference in your rankings! We’ve gathered some of the mos...
White Paper
Oh Cannabis: Taking the Pulse of the Canadian Cannabis Industry
At BottomLine, we are passionate about the Canadian cannabis industry. We believe that our country can be a world leader...
White Paper
Keep Up – How Social Media and Web Audits Help Brands Stay Relevant
Conduct a Digital Assessment to ensure your brand’s digital efforts don’t fall short. If we look at a brand’s onli...
White Paper
Inbound – Outbound Marketing
Drastically increase your leads, conversions and sales by using our tried and true inbound and outbound marketing techni...
White Paper
Customer Avatar Worksheet
You want to really understand your customers from every level, working out the demographics and psychographics, so you c...
White Paper
Crafting a Go-To-Market Strategy
If you’re thinking about launching a new product or expanding into new markets - we suggest conducting thorough resear...
Ready to Research? Here’s How to Start
You know the importance of market research. You know the different kinds of market research. Now, where do you begin? Be...
Maximizing Your Market Research: Choosing the Right Method
The way most people think about marketing is backwards. Why? Because they rely on their own opinions of what their audie...
How To Use Influencer Marketing To Amplify Your Content Strategy
When expanding your brand's reach, it's tempting to go alone. After all, you've got plenty on your plate as it is. But y...
Backwards Market Research to Tip the Scales for Your Business Success
The success of your business plan relies heavily on the relationship your consumers have with your brand and offer. Effe...
Eat Your Veggies Before Dessert: Why Competitive Analysis is Your First Step in Your Strategy
At BottomLine, we’re big on research and data. You’ll see that theme woven in everything we do, from your Impact Ass...
Engagement vs. Reach vs. Impressions: What sets these social media metrics apart?
As a go-to marketing channel for many businesses, social media is often used to share information about a company or pro...
The Inner Workings of a New Brand Identity
Branding is about so much more than just a logo. A strong brand provides a visual identity for your company and b...
What’s the deal with AI copywriting tools? BottomLine’s Content Specialist weighs in
It’s only Tuesday, and by the end of the week, you have your company’s monthly blog, social media calendar, and a ne...
Ask Our Developer: 5 Things to Consider When Building a Website
Ahhh, building a website. For many of our clients, the thought of a complete website overhaul - or a new website from sc...
Evolutionary Leaders
Virtual Reality: Endless Possibilities with MAMMOTH XR and VRKADE
The BottomLine team took a deep dive into the world of virtual and augmented reality this month. We’ve been curious ab...
Evolutionary Leaders
Farm to Fork with Persall Fine Foods
Persall Fine Foods is a vertically-integrated, value added food company that is nearing 15 years old. It’s a family bu...
Evolutionary Leaders
Optimize your Team with Stoke Growth
In any business, or operation, there’s ways you can maximize your time, effort and inputs. You can make sure your equi...
Evolutionary Leaders
Using Google to Your Advantage with Tyler Cumberford & Factor One
Tyler Cumberford and his colleagues at Factor One Marketing are wizards. At BottomLine, we don’t use that title ligh...
Evolutionary Leaders
Virtuoso Energy: Sustainable Power Solutions for Everyday Life
Virtuoso Energy is on a mission: Reduce the impact of humankind by integrating sustainable solutions into everyday life...
Evolutionary Leaders
Annex Ales: Cold Beers to COVID Response
The past month has been, to say the least, challenging. However, we at BottomLine have been completely buoyed by seeing ...
Evolutionary Leaders
Foothills Creamery: A Commitment to Quality
Foothills Creamery has been serving up quality (and delicious) dairy products to Western Canadians for over 50 years. Or...
Evolutionary Leaders
Covid Communications with Trevor Beckman
We now live in the Covid-19 era, a time of uncertainty and an ever-changing business environment. Communications have be...
Evolutionary Leaders
SureCall: Making a Difference One Call at a Time
When you hear the word “call centre”, what’s the first thing that comes to mind? For many of us, we think of row u...
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