Research
Driven
marketing
for growth-driven brands.

our toolkit

Knowledge-packed resources,

whitepapers and articles.

White Paper

Unleash the Underdog: Addictive Marketing for Challenger Brands

Our kind of people are fueled by grit, curiosity and a hatred of the word “No”. The kind of people that not only see...

White Paper

The Ultimate Landing Page Checklist

Are you ready to grow your prospect list? Remember, that each landing page you create has a different purpose, and each ...

White Paper

The Secrets of Addictive Marketing

We want people to be compulsively attracted to our brand. But of course, there are very few businesses that actually cor...

White Paper

The Easy SEO Checklist

Implement these on your site and we promise you’ll see a difference in your rankings! We’ve gathered some of the mos...

White Paper

Oh Cannabis: Taking the Pulse of the Canadian Cannabis Industry

At BottomLine, we are passionate about the Canadian cannabis industry. We believe that our country can be a world leader...

White Paper

Keep Up – How Social Media and Web Audits Help Brands Stay Relevant

Conduct a Digital Assessment to ensure your brand’s digital efforts don’t fall short. If we look at a brand’s onli...

White Paper

Inbound – Outbound Marketing

Drastically increase your leads, conversions and sales by using our tried and true inbound and outbound marketing techni...

White Paper

Customer Avatar Worksheet

You want to really understand your customers from every level, working out the demographics and psychographics, so you c...

White Paper

Crafting a Go-To-Market Strategy

If you’re thinking about launching a new product or expanding into new markets - we suggest conducting thorough resear...

Ready to Research? Here’s How to Start

You know the importance of market research. You know the different kinds of market research. Now, where do you begin? Be...

Maximizing Your Market Research: Choosing the Right Method

The way most people think about marketing is backwards. Why? Because they rely on their own opinions of what their audie...

How To Use Influencer Marketing To Amplify Your Content Strategy

When expanding your brand's reach, it's tempting to go alone. After all, you've got plenty on your plate as it is. But y...

Backwards Market Research to Tip the Scales for Your Business Success

The success of your business plan relies heavily on the relationship your consumers have with your brand and offer. Effe...

Eat Your Veggies Before Dessert: Why Competitive Analysis is Your First Step in Your Strategy

At BottomLine, we’re big on research and data. You’ll see that theme woven in everything we do, from your Impact Ass...

Engagement vs. Reach vs. Impressions: What sets these social media metrics apart?

As a go-to marketing channel for many businesses, social media is often used to share information about a company or pro...

The Inner Workings of a New Brand Identity

  Branding is about so much more than just a logo. A strong brand provides a visual identity for your company and b...

What’s the deal with AI copywriting tools? BottomLine’s Content Specialist weighs in

It’s only Tuesday, and by the end of the week, you have your company’s monthly blog, social media calendar, and a ne...

Ask Our Developer: 5 Things to Consider When Building a Website

Ahhh, building a website. For many of our clients, the thought of a complete website overhaul - or a new website from sc...

Evolutionary Leaders

Virtual Reality: Endless Possibilities with MAMMOTH XR and VRKADE

The BottomLine team took a deep dive into the world of virtual and augmented reality this month. We’ve been curious ab...

Evolutionary Leaders

Farm to Fork with Persall Fine Foods

Persall Fine Foods is a vertically-integrated, value added food company that is nearing 15 years old. It’s a family bu...

Evolutionary Leaders

Optimize your Team with Stoke Growth

In any business, or operation, there’s ways you can maximize your time, effort and inputs. You can make sure your equi...

Evolutionary Leaders

Using Google to Your Advantage with Tyler Cumberford & Factor One

Tyler Cumberford and his colleagues at Factor One Marketing are wizards. At BottomLine, we don’t use that title ligh...

Evolutionary Leaders

Virtuoso Energy: Sustainable Power Solutions for Everyday Life

Virtuoso Energy is on a mission: Reduce the impact of humankind by integrating sustainable solutions into everyday life...

Evolutionary Leaders

Annex Ales: Cold Beers to COVID Response

The past month has been, to say the least, challenging. However, we at BottomLine have been completely buoyed by seeing ...

Evolutionary Leaders

Foothills Creamery: A Commitment to Quality

Foothills Creamery has been serving up quality (and delicious) dairy products to Western Canadians for over 50 years. Or...

Evolutionary Leaders

Covid Communications with Trevor Beckman

We now live in the Covid-19 era, a time of uncertainty and an ever-changing business environment. Communications have be...

Evolutionary Leaders

SureCall: Making a Difference One Call at a Time

When you hear the word “call centre”, what’s the first thing that comes to mind? For many of us, we think of row u...

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