If content is king, then video wears the crown.
Take a look at any of your favourite social feeds and you’ll find a video easily within thumb’s reach. The blistering growth of platforms like TikTok and Instagram Reels has pushed video into the limelight, and made it easier than ever to capture, edit and share your own movies with the world.
So why does your business need video?
Chances are your customers are consuming it on a daily basis. In fact, it’s estimated that by the end of 2021 the average person will spend 100 minutes per day watching videos online.
It’s also likely that your competitors are already doing it.
So without further ado, here are our top three reasons why video should be in your 2021 marketing plan.
- It’s effective
With decreasing attention spans and an over-crowded internet, it’s becoming harder to reach your customers.
People crave information and entertainment, but they want it fast and hassle-free. Put too many barriers up and you’ll lose their attention.
This is where video shines.
From how-to explainers to product demos, video is the ideal vehicle to drive a message home. In fact, according to a recent survey by Wyzowl, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
Within just a few seconds you can share important information, engage potential customers and promote your brand. It’s win, win, win.
- It’s versatile
Staff vlogs, behind-the-scenes previews, product educationals, customer testimonials, thought leadership pieces. The possibilities for creating video are almost endless.
Polished promos and slick product launches may require a good videographer. But you don’t need to be Martin Scorsese to include video in your marketing strategy.
You can start by using free tools that are readily available on the web. A good camera will help, but don’t be afraid to use a Smartphone to get your video reel rolling.
As with any form of marketing, effective video starts with an effective plan. So start by writing down your goal, your message, and who your audience is.
- It’s shareable
You’ve spent time crafting a shiny new video, now you want it to be seen. Likes and views are great, but a shared video is a truly successful video.
Host it on YouTube or Vimeo, then embed it on your website. Post it to Facebook and Instagram, then share it with your followers and social influencers. Give your customers a reason to share it with their friends and family.
Try to create videos that are useful and informative, or funny and entertaining (you’ll need to balance this based on your own brand style). Think about the kinds of topics and questions your customers ask about, then create videos that provide answers and information. Make sure they’re optimized for search engines, too.
At every stage of the process, ask yourself whether your video is useful, interesting, engaging and shareable.
Talk with our team today and find out where video fits into your company’s marketing plan.
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