Research
Driven
marketing
Strategy
for growth-driven brands.

You know what we LOVE about challengers, underdogs and outliers? They rally that part of us that wants to create more and experience more! They fuel our desire to create the experience of more for everyone around us. In this segment I chat with Lisa Genovese, President of BottomLine a boutique marketing and business services firm about challenger brands, edges and stepping back to evolve the business and creating more impact on the world around us.

Check it out here: https://soundcloud.com/becomingcoherent/24-lisa-genovese-challenger-brands-edges-stepping-back