Our President, Lisa Genovese was featured on The Broken Open podcast, check it out here: https://open.spotify.com/episode/6wrogfNR6Ay64KEZUXhhZz
Research
Driven
marketing
for growth-driven brands.
White Paper
Don’t Jump the Gun with Your Marketing
White Paper
Unleash the Underdog: Addictive Marketing for Challenger Brands
White Paper
The Ultimate Landing Page Checklist
White Paper
The Secrets of Addictive Marketing
White Paper
The Easy SEO Checklist
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Oh Cannabis: Taking the Pulse of the Canadian Cannabis Industry
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Keep Up – How Social Media and Web Audits Help Brands Stay Relevant
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Inbound – Outbound Marketing
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Customer Avatar Worksheet
White Paper
Crafting a Go-To-Market Strategy
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99 Ways to Generate Leads
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6 Future Trends That Will Affect Your Business
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5 Secrets of Professional Marketing
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5 Impact Pillars
Webinar Recap, White Paper
[WEBINAR RECAP] Buyer Behaviour + Lasting Effects of the Pandemic
Podcast
The Exploring Leadership Show Podcast
Our President, Lisa Genovese was interviewed by Spencer Taylor on The Exploring Leadership Show. Check...
Podcast
Pathmonk Presents Podcast
Our President, Lisa Genovese was interviewed by Sean Donnelly-Lewis on Pathmonk Presents Podcast about informing...
Podcast
Build, Live, Give Podcast
Our President, Lisa Genovese was featured on The Build, Give, Live Podcast. Check it out...
Podcast
Businesses are People…Too! A Podcast!
Our President, Lisa Genovese was featured on “Businesses are People…Too! A Podcast!” check it out...
Evolutionary Leaders
Virtual Reality: Endless Possibilities with MAMMOTH XR and VRKADE
The BottomLine team took a deep dive into the world of virtual and augmented reality...
Evolutionary Leaders
Farm to Fork with Persall Fine Foods
Persall Fine Foods is a vertically-integrated, value added food company that is nearing 15 years...
Evolutionary Leaders
Optimize your Team with Stoke Growth
In any business, or operation, there’s ways you can maximize your time, effort and inputs....
Podcast
Louise H Reid (She/Her) Podcast
Lisa is the President of BottomLine, a company that supports Challenger Brands to evolve their...
Evolutionary Leaders
Using Google to Your Advantage with Tyler Cumberford & Factor One
Tyler Cumberford and his colleagues at Factor One Marketing are wizards. At BottomLine, we don’t use that...
Evolutionary Leaders
Virtuoso Energy: Sustainable Power Solutions for Everyday Life
Virtuoso Energy is on a mission: Reduce the impact of humankind by integrating sustainable solutions into...
Evolutionary Leaders
Annex Ales: Cold Beers to COVID Response
The past month has been, to say the least, challenging. However, we at BottomLine have...
Evolutionary Leaders
Foothills Creamery: A Commitment to Quality
Foothills Creamery has been serving up quality (and delicious) dairy products to Western Canadians for...
Evolutionary Leaders
Covid Communications with Trevor Beckman
We now live in the Covid-19 era, a time of uncertainty and an ever-changing business...
Evolutionary Leaders
SureCall: Making a Difference One Call at a Time
When you hear the word “call centre”, what’s the first thing that comes to mind?...
Evolutionary Leaders
Ditch the DIY with Harding’s
In the era of DIY shows, blogs, and tutorials, Rob Hilditch, President of Harding’s, is...
Evolutionary Leaders
Bessie Box: Alberta Grown, for Albertans
In the past few years, an emerging market has opened for ready-to-cook meal deliveries in...
Evolutionary Leaders
Building an Empire with Empire Provisions
The Roman Empire wasn’t built in a day, and neither was Calgary’s Empire Provisions, but for...
Evolutionary Leaders
Making the Mundane Amazing with Imagination Design Studios
When you think of the dentist’s office from when you were a child, what...
Evolutionary Leaders
Punch Above Your Weight Class With UNDRCARD Boxing Studio
UNDRCARD boxing studio is taking Calgary by storm. By utilizing a mix of traditional boxing techniques...
Evolutionary Leaders
15 Minutes with Whipcord’s Ryan Johnson
The best thing about our work is the people we meet. We work with a...
Evolutionary Leaders
Evolutionary Leaders Stories – Sweet Pure Honey and Health Redesigned
All businesses start with some kind of spark, the idea that you can fill a...
Evolutionary Leaders
Evolutionary Leaders Stories – CapGemini & Chata.AI
BottomLine’s Founder, Lisa Genovese, is fascinated by companies that are working on the cutting edge...
Evolutionary Leaders
Bow River Troutfitters Evolutionary Leaders
Our Founder, Lisa Genovese, sat down with Aaron Feltham, General Manager of Bow River Troutfitters....
Evolutionary Leaders
Aquabatics Evolutionary Leaders
Sports are fantastic for so many reasons: they help us feel healthy and confident, they...
Evolutionary Leaders
CityFit Evolutionary Leaders
Almost everyone is, or has been, a member of a gym at some point in...
Evolutionary Leaders
An Interview with Lucy Dunne of Dunnebells
At Bottomline Marketing, we know missed opportunities are more than missed revenue. They’re missed chances...
Evolutionary Leaders
An interview with Quan Ly and Randy McRae of McRally.
Impact stories are one of our favorite things to do here at BottomLine Marketing. We...
Evolutionary Leaders
Marketing with Impact Begins with the Customers and Ends with the Employees: An Interview with Legacy Kitchens
Most businesses claim to put their customers first, but in practice, that is rarely the...
Evolutionary Leaders
JobJar Provides Inspiration for Contractors and Practical Service for Smaller Jobs
Your life is busy and it seems to get busier as the days go by....
Evolutionary Leaders
Women Talk
Inspiring the Ordinary Through Extraordinary Stories What do you get when you combine strong women...
Evolutionary Leaders
Purpose: The Driving Force Behind Purple Frog Products
“Find the hole in the marketplace and fill it.” That’s what any business expert will...
Evolutionary Leaders
The Measurable Difference Evolutionary Leaders
Useful Knowledge That Makes a Measurable Difference (The Measurable Difference Impact Story) ...
Evolutionary Leaders
TWT Evolutionary Leaders
How do you feel about hiring an IT company? Life today may revolve around technology,...
Evolutionary Leaders
Evolutionary Leaders: Morrison Homes
It’s all about relationships. When it comes to builders there’s not much separates one from...
Evolutionary Leaders
Red Bloom Salon Evolutionary Leaders
Visiting the salon is a fairly universal experience. Both men and women show up at...
Evolutionary Leaders
Lace Brick Design Evolutionary Leaders
Jackie Chemelli is the owner and head designer of Lace Brick Design. She, like many...
Evolutionary Leaders
Ryan Murphy Construction Evolutionary Leaders
Not what you expect from your run-of-the-mill construction company Even if you haven’t had an...
Evolutionary Leaders
CultureSmith Evolutionary Leaders
Let us take a minute to blow your mind with a few stats: 86 percent...
Evolutionary Leaders
Kiva Evolutionary Leaders
When you need a loan, where do you go? Some of us are lucky enough...
Evolutionary Leaders
Work Nicer Evolutionary Leaders
Providing more than just a desk for Calgary small businesses and entrepreneurs. Many businesses get...
Evolutionary Leaders
Fratello Coffee Evolutionary Leaders
Fratello Coffee is a company that strives for excellence from every bean that goes into...
Evolutionary Leaders
Alchemy Communications Evolutionary Leaders
Kathryn Kolaczek, the owner of Alchemy Communications Inc., is a successful business owner, a serial...
Evolutionary Leaders
dogma Behaviour & Education Centre Evolutionary Leaders
When we assess how a business creates impact we look at six key areas: How...
Podcast
Becoming Coherent Podcast
You know what we LOVE about challengers, underdogs and outliers? They rally that part of...
Podcast
Broken Open Podcast
Our President, Lisa Genovese was featured on The Broken Open podcast, check it out here:...
Podcast
Rafiki Technologies Webinar
Thank you to Lisa Genovese for sharing your valuable insight with IT and marketing strategies...
Podcast
Calgary Business Podcast
Our President, Lisa Genovese was featured on ALLEN R. WAZNY, CPA, CA on his latest...