Research
Driven
marketing
Strategy
for growth-driven brands.

White Paper

Research and Creativity

Learn more

Podcast

The Ampersand: Unplugged Podcast

Our President, Lisa Genovese was invited as guest on The Ampersand: Unplugged Podcast. Check it...
Learn more

White Paper

Don’t Jump the Gun with Your Marketing

Learn more

White Paper

Unleash the Underdog: Addictive Marketing for Challenger Brands

Learn more

White Paper

The Ultimate Landing Page Checklist

Learn more

White Paper

The Secrets of Addictive Marketing

Learn more

White Paper

The Easy SEO Checklist

Learn more

White Paper

Oh Cannabis: Taking the Pulse of the Canadian Cannabis Industry

Learn more

White Paper

Keep Up – How Social Media and Web Audits Help Brands Stay Relevant

Learn more

White Paper

Inbound – Outbound Marketing

Learn more

White Paper

Customer Avatar Worksheet

Learn more

White Paper

Crafting a Go-To-Market Strategy

Learn more

White Paper

99 Ways to Generate Leads

Learn more

White Paper

6 Future Trends That Will Affect Your Business

Learn more

White Paper

5 Secrets of Professional Marketing

Learn more

White Paper

5 Impact Pillars

Learn more

Webinar Recap, White Paper

[WEBINAR RECAP] Buyer Behaviour + Lasting Effects of the Pandemic

Learn more

Podcast

The Exploring Leadership Show Podcast

Our President, Lisa Genovese was interviewed by Spencer Taylor on The Exploring Leadership Show. Check...
Learn more

Podcast

Pathmonk Presents Podcast

Our President, Lisa Genovese was interviewed by Sean Donnelly-Lewis on Pathmonk Presents Podcast about informing...
Learn more

Podcast

Build, Live, Give Podcast

Our President, Lisa Genovese was featured on The Build, Give, Live Podcast. Check it out...
Learn more

Podcast

Businesses are People…Too! A Podcast!

Our President, Lisa Genovese was featured on “Businesses are People…Too! A Podcast!” check it out...
Learn more

Evolutionary Leaders

Virtual Reality: Endless Possibilities with MAMMOTH XR and VRKADE

The BottomLine team took a deep dive into the world of virtual and augmented reality...
Learn more

Evolutionary Leaders

Farm to Fork with Persall Fine Foods

Persall Fine Foods is a vertically-integrated, value added food company that is nearing 15 years...
Learn more

Evolutionary Leaders

Optimize your Team with Stoke Growth

In any business, or operation, there’s ways you can maximize your time, effort and inputs....
Learn more

Podcast

Louise H Reid (She/Her) Podcast

Lisa is the President of BottomLine, a company that supports Challenger Brands to evolve their...
Learn more

Evolutionary Leaders

Using Google to Your Advantage with Tyler Cumberford & Factor One

Tyler Cumberford and his colleagues at Factor One Marketing are wizards. At BottomLine, we don’t use that...
Learn more

Evolutionary Leaders

Virtuoso Energy: Sustainable Power Solutions for Everyday Life

Virtuoso Energy is on a mission: Reduce the impact of humankind by integrating sustainable solutions into...
Learn more

Evolutionary Leaders

Annex Ales: Cold Beers to COVID Response

The past month has been, to say the least, challenging. However, we at BottomLine have...
Learn more

Evolutionary Leaders

Foothills Creamery: A Commitment to Quality

Foothills Creamery has been serving up quality (and delicious) dairy products to Western Canadians for...
Learn more

Evolutionary Leaders

Covid Communications with Trevor Beckman

We now live in the Covid-19 era, a time of uncertainty and an ever-changing business...
Learn more

Evolutionary Leaders

SureCall: Making a Difference One Call at a Time

When you hear the word “call centre”, what’s the first thing that comes to mind?...
Learn more

Evolutionary Leaders

Ditch the DIY with Harding’s

In the era of DIY shows, blogs, and tutorials, Rob Hilditch, President of Harding’s, is...
Learn more

Evolutionary Leaders

Bessie Box: Alberta Grown, for Albertans

In the past few years, an emerging market has opened for ready-to-cook meal deliveries in...
Learn more

Evolutionary Leaders

Building an Empire with Empire Provisions

The Roman Empire wasn’t built in a day, and neither was Calgary’s Empire Provisions, but for...
Learn more

Evolutionary Leaders

Making the Mundane Amazing with Imagination Design Studios

  When you think of the dentist’s office from when you were a child, what...
Learn more

Evolutionary Leaders

Punch Above Your Weight Class With UNDRCARD Boxing Studio

UNDRCARD boxing studio is taking Calgary by storm. By utilizing a mix of traditional boxing techniques...
Learn more

Evolutionary Leaders

15 Minutes with Whipcord’s Ryan Johnson

The best thing about our work is the people we meet. We work with a...
Learn more

Evolutionary Leaders

Evolutionary Leaders Stories – Sweet Pure Honey and Health Redesigned

All businesses start with some kind of spark, the idea that you can fill a...
Learn more

Evolutionary Leaders

Evolutionary Leaders Stories – CapGemini & Chata.AI

BottomLine’s Founder, Lisa Genovese, is fascinated by companies that are working on the cutting edge...
Learn more

Evolutionary Leaders

Bow River Troutfitters Evolutionary Leaders

Our Founder, Lisa Genovese, sat down with Aaron Feltham, General Manager of Bow River Troutfitters....
Learn more

Evolutionary Leaders

Aquabatics Evolutionary Leaders

Sports are fantastic for so many reasons: they help us feel healthy and confident, they...
Learn more

Evolutionary Leaders

CityFit Evolutionary Leaders

Almost everyone is, or has been, a member of a gym at some point in...
Learn more

Evolutionary Leaders

An Interview with Lucy Dunne of Dunnebells

At Bottomline Marketing, we know missed opportunities are more than missed revenue. They’re missed chances...
Learn more

Evolutionary Leaders

An interview with Quan Ly and Randy McRae of McRally.

Impact stories are one of our favorite things to do here at BottomLine Marketing. We...
Learn more

Evolutionary Leaders

Marketing with Impact Begins with the Customers and Ends with the Employees: An Interview with Legacy Kitchens

Most businesses claim to put their customers first, but in practice, that is rarely the...
Learn more

Evolutionary Leaders

JobJar Provides Inspiration for Contractors and Practical Service for Smaller Jobs

Your life is busy and it seems to get busier as the days go by....
Learn more

Evolutionary Leaders

Women Talk

Inspiring the Ordinary Through Extraordinary Stories What do you get when you combine strong women...
Learn more

Evolutionary Leaders

Purpose: The Driving Force Behind Purple Frog Products

“Find the hole in the marketplace and fill it.” That’s what any business expert will...
Learn more

Evolutionary Leaders

The Measurable Difference Evolutionary Leaders

  Useful Knowledge That Makes a Measurable Difference (The Measurable Difference Impact Story)    ...
Learn more

Evolutionary Leaders

TWT Evolutionary Leaders

How do you feel about hiring an IT company? Life today may revolve around technology,...
Learn more

Evolutionary Leaders

Evolutionary Leaders: Morrison Homes

It’s all about relationships. When it comes to builders there’s not much separates one from...
Learn more

Evolutionary Leaders

Red Bloom Salon Evolutionary Leaders

Visiting the salon is a fairly universal experience. Both men and women show up at...
Learn more

Evolutionary Leaders

Lace Brick Design Evolutionary Leaders

Jackie Chemelli is the owner and head designer of Lace Brick Design. She, like many...
Learn more

Evolutionary Leaders

Ryan Murphy Construction Evolutionary Leaders

Not what you expect from your run-of-the-mill construction company Even if you haven’t had an...
Learn more

Evolutionary Leaders

CultureSmith Evolutionary Leaders

Let us take a minute to blow your mind with a few stats: 86 percent...
Learn more

Evolutionary Leaders

Kiva Evolutionary Leaders

When you need a loan, where do you go? Some of us are lucky enough...
Learn more

Evolutionary Leaders

Work Nicer Evolutionary Leaders

Providing more than just a desk for Calgary small businesses and entrepreneurs. Many businesses get...
Learn more

Evolutionary Leaders

Fratello Coffee Evolutionary Leaders

Fratello Coffee is a company that strives for excellence from every bean that goes into...
Learn more

Evolutionary Leaders

Alchemy Communications Evolutionary Leaders

Kathryn Kolaczek, the owner of Alchemy Communications Inc., is a successful business owner, a serial...
Learn more

Evolutionary Leaders

dogma Behaviour & Education Centre Evolutionary Leaders

When we assess how a business creates impact we look at six key areas: How...
Learn more

Podcast

Becoming Coherent Podcast

You know what we LOVE about challengers, underdogs and outliers? They rally that part of...
Learn more

Podcast

Broken Open Podcast

Our President, Lisa Genovese was featured on The Broken Open podcast, check it out here:...
Learn more

Podcast

Rafiki Technologies Webinar

Thank you to Lisa Genovese for sharing your valuable insight with IT and marketing strategies...
Learn more

Podcast

Calgary Business Podcast

Our President, Lisa Genovese was featured on ALLEN R. WAZNY, CPA, CA on his latest...
Learn more