for growth-driven brands.

Are you ready to Challenge the Status Quo? We hope so!

Thank you to everyone who came out to our event last night at Communo. It was a tremendous experience sharing our insights on the world of sales and marketing, and it was great to meet each and every one of you and have a few laughs along the way.

For those who weren’t able to join us last night, we’d like to share some of our key takeaways from the panel discussion with BottomLine’s Lisa Genovese and Launch Strategic Group’s Brenda Beckedorf.

1. The fundamentals never change!

Regardless of where digital technology, AI, or social media takes us in the future, sales and marketing will always rely on human relationships, diligence and the 4 P’s of marketing: Product, Price, Placement and Promotion.

2. Clearly define your roles!

This one is huge: don’t push your teams to be unicorns who are good at everything and allow your people to play to their strengths. On the sales side, remember the value of a hunter in filling your sales funnel, and on the marketing side, don’t expect one or two people to be all things digital and creative, there’s still only so many hours in the day!

3. Everything can be measured!

In today’s day and age, measuring results and analyzing them is more important than ever before. Our clients and leaders want results, and we need to deliver. Things that were intangible in the past can now be brought together with hard data and facts.

The BottomLine and Launch Strategic teams have more events coming up in the future,that we hope to see you at. Please make sure to take a click through our photo gallery below, and share to your social media networks!