for growth-driven brands.

We now live in the Covid-19 era, a time of uncertainty and an ever-changing business environment. Communications have become a key factor in making sense of this world, as business leaders everywhere scramble to keep their operations running, make adjustments and, in far too many cases, shut down indefinitely.

In our latest episode of the Evolutionary Leaders Series, we talk to Trevor Beckman, Principal of Story Communications based in Calgary.

Trevor has over 20 years of experience spanning sectors including oil and gas, retail, agriculture, and not-for-profit. She is well-versed in all aspects of communications from strategy development to media and community relations. Trevor has an uncanny ability to get to the root of a communications issue, clear the clutter and extract the messaging and tactics that garner results for her clients.

This week our very own Greg Callsen caught up with Trevor to talk about communicating with your people, and your customers, in a Covid-19 world. Trevor has offered up some great starting points for anyone struggling with finding their voice, and how to use it.

Trevor has built her business working with corporate and not-for-profit clientele to create awareness, build profile and drive results. Clients include Suncor Energy Services, Brookfield Properties, Vencomatic, Highmark Interactive and the Coalition for Safer Alberta Roads, the last of which, we have been proud to partner with Trevor to create an outstanding brand voice.

If you’d like to reach out to Trevor for her expertise, you can find her at: