for growth-driven brands.
It’s a tale as old as time:

The way most people think about marketing is backwards. Sure, it’s tempting to rely on your gut instincts and jump straight into execution. But the truth is, successful marketing requires more than just a hunch. Without proper research, you’re wasting valuable time and resources on tactics that don’t resonate with your target audience.

So, why does research-backed marketing always work?

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