for growth-driven brands.

We all know that Facebook has millions of users. Among those users are businesses trying to get noticed…just like you! So, how do you stand out and get the results you really want?

Aside from engaging content, powerful ads can really help boost your business’ presence on Facebook, but most businesses fall in the trap of simply creating ads without doing a careful study of their audience first. If you do that, you’ll never know if your ads are actually reaching the people you want to reach.

When you want to create powerful and effective ads on Facebook, you need to step up your game and study the facts.

  • What’s the demographics of your target market
  • Where are they located?
  • What are their interests?
  • What age group are they?
  • What content attracts them?
  • What’s the best day of the week to reach them?
  • What time should you send the post to reach more of your audience?
  • Where can you find all this information? In your Audience Insights.

Audience Insights is inside Ad Manager. Use it to get real data about your target audience. It will help you uncover information like age, gender, lifestyle, relationship status, educational level, and job title.

Once you get the full details about your ideal client, use the information to create a new target audience, set up split tests, or add them to your existing audience. This way, you can really zero in on your target and make sure the people who are seeing your ads are the right ones for your business, and you will know when they like what they see.

After you have that done, you can use your business page’s Facebook Insights to determine the best days and times to show your ad to your audience. Then you will know for sure that your target audience will be looking when you launch your Facebook ads.

Facebook is a truly powerful tool for marketing your business when you use it properly. If you would like to know more about how Facebook can help boost your sales, we can help you! Simply contact us at 403-464-7554 or email us at

Warm regards, Lisa Genovese President & CEO, BottomLine Marketing Inc.