When expanding your brand’s reach, it’s tempting to go alone. After all, you’ve got plenty on your plate as it is. But you don’t have to do it all yourself — and in fact, you shouldn’t.
Today’s audiences are more connected than ever before, which means they have more options for what they spend their time on. That means that it’s up to you to make sure that your content reaches them in the ways they want to be reached.
In the past, companies could only reach consumers through traditional marketing channels like television, radio, or print. Now, they can use social media influencers and partners to reach customers in new ways.
What are social media influencers?
Influencers have a large following on social media platforms such as Facebook, Instagram, and YouTube. They can be bloggers, celebrities, or popular personalities with an engaged audience who trust their opinion.
Influencers have the power to drive awareness for your brand by creating content about it that is both engaging and authentic for their followers.
How can you leverage an influencer’s reach for your brand?
Using influencers is a powerful way to reach new audiences and expand your brand’s reach can be used in a variety of ways:
Social Media Promotions
Influencers can help you spread the word about your products or services through their social media accounts. This can be done by posting pictures or videos of themselves using your product, tagging you in posts, or using specific hashtags that relate to your brand.
For the actual content itself, it’s highly recommended that you let the influencers create their original content for you and phrase their reviews coming from a personal experience. This strategy would create more relatable content for your brand and the influencer’s following.
If an influencer has a large following, they may want to represent your company somehow. This could mean wearing clothing with your logo, attending events where they are representing you, supporting your launches, or reviewing products/services on their blog/YouTube channel (with a disclaimer).
If you’ve ever tried to create a video, case study, or pdf guide, then you know how difficult it can be to get people interested in what you have to say. But if an influencer shares your content with their audience, then there’s a better chance that it will go viral among their followers too! That means more people will see (and sign up or download) your lead magnet, and more eyes will look at your brand!
In essence, the benefits of influencer marketing are clear. Brands and businesses may save money on advertising, build relationships with verified influencers, and gain valuable attention from customers that have been primed to purchase from them.
It’s more than just a buzzword, and here at BottomLine, it’s practically become a part of the way we’ve been looking at marketing for our clients.
Want to implement Influencer marketing in your marketing strategy? We’re here to help. Reach out to us anytime at email@example.com!