for growth-driven brands.

You’re Invited!

The team at BottomLine Marketing would like to invite you to an IMPACTFUL event happening in Calgary, Alberta on June 14: Leading with Impact.  If you’re sick of feeling stuck, aren’t afraid to shake things up, and are willing to break away from the status quo in order to move your business forward, this is the event for you.

What You’ll Discover…

  • A deeper understanding of what’s been limiting your success, and what to do about it
  • How your corporate culture is contributing to your success (or lack thereof)
  • What big brands are doing to create IMPACT (& you’re not)
  • The power of understanding your numbers
  • Why data should drive decision making
  • The tools and techniques required to manage reputation in a complex media environment
  • How to develop a strategic approach to your business and a clear plan of action

Who Should Attend?

Leaders at all levels: vice presidents, directors, managers, supervisors, team leaders and project managers


  • Date: June 14, 2017
  • Time: 6:00 pm – 9:00pm
  • Location: Cult Collective LP. (Headquarters), 1025 10 Street Southeast, Calgary, AB T2G 0S8
  • Cost: FREE


Meet Our Speakers

Lisa Genovese, BottomLine Marketing

Lisa has uncanny ability to produce innovative strategies that create impactful results for her clients. After studying how the big brands make great strides with their marketing, Lisa has a developed a proven strategy to help mid- to large-sized companies capture their corner of the marketplace. Together with her team, Lisa uses that innovative approach, and engages in full collaboration with her clients, to efficiently develop and implement customized, stand-out strategies for each one.

Andrea Jones, BottomLine Marketing

Andrea Jones is the COO(L) at BottomLine Marketing and the author of two books. She has more than 20 years of experience in business management, sales, training, leadership development and marketing. She loves to explore the psychology behind consumer behavior to create strong marketing strategies for the businesses she works with. She has delivered numerous interactive workshops and talks for audiences in Canada and is the strategic mind behind many successful marketing campaigns.

Kathryn Kolaczek, Alchemy Communications

As the founder and editor of The Mompreneur Magazine, a national publication built for entrepreneurial women, Kathryn earned her social media and PR stripes as the company’s CEO and used PR as the main marketing tool to grow the magazine and develop the company’s online communication and social media strategy. Communications expert Kathryn Kolaczek specializes in business and product launches, digital marketing strategy, PR, brand integration, and crisis management.

Shane Wallace, Culture Smith

Shane Wallace is the founder & CEO of CultureSmith Inc., an innovative and disruptive Employee Engagement firm based in Calgary, Alberta. A 17 year veteran of the Professional Recruitment industry, Shane launched his first firm in 2005 after spending 6 years as a Director of a multi-national Fortune 100 Recruitment Firm.As the leader of a rapidly growing enterprise, tackling employee engagement was a daily challenge. In setting his mind to solving this issue for himself, Shane soon realized that he had created a highly impactful model that was delivering amazing results. After “lending” the methodology to a number of his key recruitment clients, the demand for this service built almost overnight and CultureSmith Inc. was born.

Shane now spends his time tackling the engagement issue on behalf of others. Teaching the four core concepts of Alignment, Assessment, Attraction and Activation, he helps companies leverage all about them that is unique, creating solutions that allow them to find prosperity in even the most challenging market conditions.


Michael Pickard, Richardson GMP

Mike Pickard has more than a decade of experience advising affluent business owners, executives, and medical professionals and their extended families. A former entrepreneur who operated his own contracting business, Mike has a passion for helping people understand and approach building more freedom into their lives.

An entrepreneur at heart, Mike has been particularly mindful of the differences that business owners have to consider as they approach their own personal financial planning. As a Partner at Richardson GMP, he is free to choose from a virtually unlimited universe of investments to serve his clients’ needs objectively. And with the disruption happening in financial serves, Mike and his team are very excited about how the combination of technology and personalized advice will improve people’s ability to create, build and manage their financial resources.

Mike holds the Certified Financial Planner and Chartered Investment Manager designations.

Join the conversation using our event hashtag #LeadingWithImpactYYC!
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