Research
Driven
marketing
Strategy
for growth-driven brands.

Louise H Reid (She/Her) Podcast

Lisa is the President of BottomLine, a company that supports Challenger Brands to evolve their business thus creating more impact on the world around them. Lisa is continually diving deeper into the science behind Challenger Brands, using her CDMP in digital marketing to design deeper strategies for real brand impact. A true force in the branding and marketing space. Ready for more?

Here’s the link when the show goes live: https://buff.ly/2JMviZC

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Research and Creativity

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Podcast

The Ampersand: Unplugged Podcast

Our President, Lisa Genovese was invited as guest on The Ampersand: Unplugged Podcast. Check it...
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Don’t Jump the Gun with Your Marketing

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Unleash the Underdog: Addictive Marketing for Challenger Brands

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The Ultimate Landing Page Checklist

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The Secrets of Addictive Marketing

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The Easy SEO Checklist

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Oh Cannabis: Taking the Pulse of the Canadian Cannabis Industry

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Keep Up – How Social Media and Web Audits Help Brands Stay Relevant

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Inbound – Outbound Marketing

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Customer Avatar Worksheet

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Crafting a Go-To-Market Strategy

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99 Ways to Generate Leads

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6 Future Trends That Will Affect Your Business

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5 Secrets of Professional Marketing

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5 Impact Pillars

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Webinar Recap, White Paper

[WEBINAR RECAP] Buyer Behaviour + Lasting Effects of the Pandemic

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Podcast

The Exploring Leadership Show Podcast

Our President, Lisa Genovese was interviewed by Spencer Taylor on The Exploring Leadership Show. Check...
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Podcast

Pathmonk Presents Podcast

Our President, Lisa Genovese was interviewed by Sean Donnelly-Lewis on Pathmonk Presents Podcast about informing...
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Podcast

Build, Live, Give Podcast

Our President, Lisa Genovese was featured on The Build, Give, Live Podcast. Check it out...
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Podcast

Businesses are People…Too! A Podcast!

Our President, Lisa Genovese was featured on “Businesses are People…Too! A Podcast!” check it out...
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Evolutionary Leaders

Virtual Reality: Endless Possibilities with MAMMOTH XR and VRKADE

The BottomLine team took a deep dive into the world of virtual and augmented reality...
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Evolutionary Leaders

Farm to Fork with Persall Fine Foods

Persall Fine Foods is a vertically-integrated, value added food company that is nearing 15 years...
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Evolutionary Leaders

Optimize your Team with Stoke Growth

In any business, or operation, there’s ways you can maximize your time, effort and inputs....
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Podcast

Louise H Reid (She/Her) Podcast

Lisa is the President of BottomLine, a company that supports Challenger Brands to evolve their...
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Evolutionary Leaders

Using Google to Your Advantage with Tyler Cumberford & Factor One

Tyler Cumberford and his colleagues at Factor One Marketing are wizards. At BottomLine, we don’t use that...
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Evolutionary Leaders

Virtuoso Energy: Sustainable Power Solutions for Everyday Life

Virtuoso Energy is on a mission: Reduce the impact of humankind by integrating sustainable solutions into...
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Evolutionary Leaders

Annex Ales: Cold Beers to COVID Response

The past month has been, to say the least, challenging. However, we at BottomLine have...
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Evolutionary Leaders

Foothills Creamery: A Commitment to Quality

Foothills Creamery has been serving up quality (and delicious) dairy products to Western Canadians for...
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Evolutionary Leaders

Covid Communications with Trevor Beckman

We now live in the Covid-19 era, a time of uncertainty and an ever-changing business...
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Evolutionary Leaders

SureCall: Making a Difference One Call at a Time

When you hear the word “call centre”, what’s the first thing that comes to mind?...
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Evolutionary Leaders

Ditch the DIY with Harding’s

In the era of DIY shows, blogs, and tutorials, Rob Hilditch, President of Harding’s, is...
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Evolutionary Leaders

Bessie Box: Alberta Grown, for Albertans

In the past few years, an emerging market has opened for ready-to-cook meal deliveries in...
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Evolutionary Leaders

Building an Empire with Empire Provisions

The Roman Empire wasn’t built in a day, and neither was Calgary’s Empire Provisions, but for...
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Evolutionary Leaders

Making the Mundane Amazing with Imagination Design Studios

  When you think of the dentist’s office from when you were a child, what...
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Evolutionary Leaders

Punch Above Your Weight Class With UNDRCARD Boxing Studio

UNDRCARD boxing studio is taking Calgary by storm. By utilizing a mix of traditional boxing techniques...
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Evolutionary Leaders

15 Minutes with Whipcord’s Ryan Johnson

The best thing about our work is the people we meet. We work with a...
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Evolutionary Leaders

Evolutionary Leaders Stories – Sweet Pure Honey and Health Redesigned

All businesses start with some kind of spark, the idea that you can fill a...
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Evolutionary Leaders

Evolutionary Leaders Stories – CapGemini & Chata.AI

BottomLine’s Founder, Lisa Genovese, is fascinated by companies that are working on the cutting edge...
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Evolutionary Leaders

Bow River Troutfitters Evolutionary Leaders

Our Founder, Lisa Genovese, sat down with Aaron Feltham, General Manager of Bow River Troutfitters....
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Evolutionary Leaders

Aquabatics Evolutionary Leaders

Sports are fantastic for so many reasons: they help us feel healthy and confident, they...
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Evolutionary Leaders

CityFit Evolutionary Leaders

Almost everyone is, or has been, a member of a gym at some point in...
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Evolutionary Leaders

An Interview with Lucy Dunne of Dunnebells

At Bottomline Marketing, we know missed opportunities are more than missed revenue. They’re missed chances...
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Evolutionary Leaders

An interview with Quan Ly and Randy McRae of McRally.

Impact stories are one of our favorite things to do here at BottomLine Marketing. We...
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Evolutionary Leaders

Marketing with Impact Begins with the Customers and Ends with the Employees: An Interview with Legacy Kitchens

Most businesses claim to put their customers first, but in practice, that is rarely the...
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Evolutionary Leaders

JobJar Provides Inspiration for Contractors and Practical Service for Smaller Jobs

Your life is busy and it seems to get busier as the days go by....
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Evolutionary Leaders

Women Talk

Inspiring the Ordinary Through Extraordinary Stories What do you get when you combine strong women...
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Evolutionary Leaders

Purpose: The Driving Force Behind Purple Frog Products

“Find the hole in the marketplace and fill it.” That’s what any business expert will...
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Evolutionary Leaders

The Measurable Difference Evolutionary Leaders

  Useful Knowledge That Makes a Measurable Difference (The Measurable Difference Impact Story)    ...
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Evolutionary Leaders

TWT Evolutionary Leaders

How do you feel about hiring an IT company? Life today may revolve around technology,...
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Evolutionary Leaders

Evolutionary Leaders: Morrison Homes

It’s all about relationships. When it comes to builders there’s not much separates one from...
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Evolutionary Leaders

Red Bloom Salon Evolutionary Leaders

Visiting the salon is a fairly universal experience. Both men and women show up at...
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Evolutionary Leaders

Lace Brick Design Evolutionary Leaders

Jackie Chemelli is the owner and head designer of Lace Brick Design. She, like many...
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Evolutionary Leaders

Ryan Murphy Construction Evolutionary Leaders

Not what you expect from your run-of-the-mill construction company Even if you haven’t had an...
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Evolutionary Leaders

CultureSmith Evolutionary Leaders

Let us take a minute to blow your mind with a few stats: 86 percent...
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Evolutionary Leaders

Kiva Evolutionary Leaders

When you need a loan, where do you go? Some of us are lucky enough...
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Evolutionary Leaders

Work Nicer Evolutionary Leaders

Providing more than just a desk for Calgary small businesses and entrepreneurs. Many businesses get...
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Evolutionary Leaders

Fratello Coffee Evolutionary Leaders

Fratello Coffee is a company that strives for excellence from every bean that goes into...
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Evolutionary Leaders

Alchemy Communications Evolutionary Leaders

Kathryn Kolaczek, the owner of Alchemy Communications Inc., is a successful business owner, a serial...
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Evolutionary Leaders

dogma Behaviour & Education Centre Evolutionary Leaders

When we assess how a business creates impact we look at six key areas: How...
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Podcast

Becoming Coherent Podcast

You know what we LOVE about challengers, underdogs and outliers? They rally that part of...
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Podcast

Broken Open Podcast

Our President, Lisa Genovese was featured on The Broken Open podcast, check it out here:...
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Podcast

Rafiki Technologies Webinar

Thank you to Lisa Genovese for sharing your valuable insight with IT and marketing strategies...
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Podcast

Calgary Business Podcast

Our President, Lisa Genovese was featured on ALLEN R. WAZNY, CPA, CA on his latest...
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