You work hard on web development for your business so that your site is attractive for customers. You’d also like for it to convert. After all, the whole point of advertising anywhere, including the web, is to draw in more customers and let people know what you’re all about.
But, is anyone actually looking at your website?
In any solid online marketing plan for your website, SEO is included. This is the key to being seen online. How does it work?
SEO stands for Search Engine Optimization. Search engines, like Google, examine websites all over the internet to learn what they’re about. Then, when people type in search terms, the search engine pulls up the websites that seem most relevant. Google uses a complex algorithm to determine which Preview (opens in a new window)sites to list first. In addition to containing the words you typed into the search box, the sites Google lists are also often popular (meaning that they have a lot of page views) and are considered to include useful, high-quality content.
What does this mean for your website?
- You need to do keyword research. Keywords are the words you type into a search box. You need to know what your potential customers are searching for. Some tools (like Google AdWords) exist to help you select the best keywords for your niche.
- This means you design some of the content on your site to include the keywords. However, this doesn’t mean you should stuff your content with keywords. Focus on quality and including some of the necessary keywords. They should show up naturally.
- Content marketing. By adding more quality content to your website in the form of a blog, for example, you’ll add value for your clients. In addition, you’ll boost your rankings on search engines by having more keywords linked to your site.
SEO involves quite a bit of planning and a great understanding of the topic. Need help? Contact BottomLine Marketing for help with your web development and SEO strategy.