Research
Driven
marketing
for growth-driven brands.

Unleash the Underdog: Addictive Marketing for Challenger Brands

Our kind of people are fueled by grit, curiosity and a hatred of the word “No”.

The kind of people that not only see a new way of doing things, but know they can do it better than anyone else. Ever wonder how challengers like Patagonia, Ben & Jerry’s and Netflix took on the big dogs and won?

Find out how to unleash your inner underdog today.

Download Now!

White Paper

Unleash the Underdog: Addictive Marketing for Challenger Brands

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The Ultimate Landing Page Checklist

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The Secrets of Addictive Marketing

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The Easy SEO Checklist

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Oh Cannabis: Taking the Pulse of the Canadian Cannabis Industry

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Keep Up – How Social Media and Web Audits Help Brands Stay Relevant

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Inbound – Outbound Marketing

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Customer Avatar Worksheet

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Crafting a Go-To-Market Strategy

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99 Ways to Generate Leads

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6 Future Trends That Will Affect Your Business

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5 Secrets of Professional Marketing

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5 Impact Pillars

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Webinar Recap, White Paper

[WEBINAR RECAP] Buyer Behaviour + Lasting Effects of the Pandemic

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Podcast

The Exploring Leadership Show Podcast

Our President, Lisa Genovese was interviewed by Spencer Taylor on The Exploring Leadership Show. Check...
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Pathmonk Presents Podcast

Our President, Lisa Genovese was interviewed by Sean Donnelly-Lewis on Pathmonk Presents Podcast about informing...
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Build, Live, Give Podcast

Our President, Lisa Genovese was featured on The Build, Give, Live Podcast. Check it out...
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Businesses are People…Too! A Podcast!

Our President, Lisa Genovese was featured on “Businesses are People…Too! A Podcast!” check it out...
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Virtual Reality: Endless Possibilities with MAMMOTH XR and VRKADE

The BottomLine team took a deep dive into the world of virtual and augmented reality...
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Farm to Fork with Persall Fine Foods

Persall Fine Foods is a vertically-integrated, value added food company that is nearing 15 years...
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Optimize your Team with Stoke Growth

In any business, or operation, there’s ways you can maximize your time, effort and inputs....
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Louise H Reid (She/Her) Podcast

Lisa is the President of BottomLine, a company that supports Challenger Brands to evolve their...
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Using Google to Your Advantage with Tyler Cumberford & Factor One

Tyler Cumberford and his colleagues at Factor One Marketing are wizards. At BottomLine, we don’t use that...
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Virtuoso Energy: Sustainable Power Solutions for Everyday Life

Virtuoso Energy is on a mission: Reduce the impact of humankind by integrating sustainable solutions into...
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Annex Ales: Cold Beers to COVID Response

The past month has been, to say the least, challenging. However, we at BottomLine have...
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Foothills Creamery: A Commitment to Quality

Foothills Creamery has been serving up quality (and delicious) dairy products to Western Canadians for...
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Covid Communications with Trevor Beckman

We now live in the Covid-19 era, a time of uncertainty and an ever-changing business...
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SureCall: Making a Difference One Call at a Time

When you hear the word “call centre”, what’s the first thing that comes to mind?...
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Ditch the DIY with Harding’s

In the era of DIY shows, blogs, and tutorials, Rob Hilditch, President of Harding’s, is...
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Bessie Box: Alberta Grown, for Albertans

In the past few years, an emerging market has opened for ready-to-cook meal deliveries in...
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Building an Empire with Empire Provisions

The Roman Empire wasn’t built in a day, and neither was Calgary’s Empire Provisions, but for...
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Making the Mundane Amazing with Imagination Design Studios

  When you think of the dentist’s office from when you were a child, what...
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Punch Above Your Weight Class With UNDRCARD Boxing Studio

UNDRCARD boxing studio is taking Calgary by storm. By utilizing a mix of traditional boxing techniques...
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15 Minutes with Whipcord’s Ryan Johnson

The best thing about our work is the people we meet. We work with a...
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Evolutionary Leaders Stories – Sweet Pure Honey and Health Redesigned

All businesses start with some kind of spark, the idea that you can fill a...
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Evolutionary Leaders

Evolutionary Leaders Stories – CapGemini & Chata.AI

BottomLine’s Founder, Lisa Genovese, is fascinated by companies that are working on the cutting edge...
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Bow River Troutfitters Evolutionary Leaders

Our Founder, Lisa Genovese, sat down with Aaron Feltham, General Manager of Bow River Troutfitters....
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Aquabatics Evolutionary Leaders

Sports are fantastic for so many reasons: they help us feel healthy and confident, they...
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CityFit Evolutionary Leaders

Almost everyone is, or has been, a member of a gym at some point in...
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An Interview with Lucy Dunne of Dunnebells

At Bottomline Marketing, we know missed opportunities are more than missed revenue. They’re missed chances...
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Evolutionary Leaders

An interview with Quan Ly and Randy McRae of McRally.

Impact stories are one of our favorite things to do here at BottomLine Marketing. We...
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Evolutionary Leaders

Marketing with Impact Begins with the Customers and Ends with the Employees: An Interview with Legacy Kitchens

Most businesses claim to put their customers first, but in practice, that is rarely the...
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Evolutionary Leaders

JobJar Provides Inspiration for Contractors and Practical Service for Smaller Jobs

Your life is busy and it seems to get busier as the days go by....
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Women Talk

Inspiring the Ordinary Through Extraordinary Stories What do you get when you combine strong women...
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Evolutionary Leaders

Purpose: The Driving Force Behind Purple Frog Products

“Find the hole in the marketplace and fill it.” That’s what any business expert will...
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The Measurable Difference Evolutionary Leaders

  Useful Knowledge That Makes a Measurable Difference (The Measurable Difference Impact Story)    ...
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TWT Evolutionary Leaders

How do you feel about hiring an IT company? Life today may revolve around technology,...
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Evolutionary Leaders: Morrison Homes

It’s all about relationships. When it comes to builders there’s not much separates one from...
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Red Bloom Salon Evolutionary Leaders

Visiting the salon is a fairly universal experience. Both men and women show up at...
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Evolutionary Leaders

Lace Brick Design Evolutionary Leaders

Jackie Chemelli is the owner and head designer of Lace Brick Design. She, like many...
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Ryan Murphy Construction Evolutionary Leaders

Not what you expect from your run-of-the-mill construction company Even if you haven’t had an...
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CultureSmith Evolutionary Leaders

Let us take a minute to blow your mind with a few stats: 86 percent...
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Kiva Evolutionary Leaders

When you need a loan, where do you go? Some of us are lucky enough...
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Work Nicer Evolutionary Leaders

Providing more than just a desk for Calgary small businesses and entrepreneurs. Many businesses get...
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Fratello Coffee Evolutionary Leaders

Fratello Coffee is a company that strives for excellence from every bean that goes into...
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Alchemy Communications Evolutionary Leaders

Kathryn Kolaczek, the owner of Alchemy Communications Inc., is a successful business owner, a serial...
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dogma Behaviour & Education Centre Evolutionary Leaders

When we assess how a business creates impact we look at six key areas: How...
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Podcast

Becoming Coherent Podcast

You know what we LOVE about challengers, underdogs and outliers? They rally that part of...
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Podcast

Broken Open Podcast

Our President, Lisa Genovese was featured on The Broken Open podcast, check it out here:...
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Rafiki Technologies Webinar

Thank you to Lisa Genovese for sharing your valuable insight with IT and marketing strategies...
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Podcast

Calgary Business Podcast

Our President, Lisa Genovese was featured on ALLEN R. WAZNY, CPA, CA on his latest...
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