When was the last time you reevaluated your customer’s buying experience?
The way consumers make purchase decisions has shifted drastically in a matter of months, causing changes to the way in which they interact with businesses. If your buyer’s journey hasn’t kept pace with new buying behaviours, remaining competitive in an increasingly diverse marketplace will become challenging.
As many businesses and consumers reevaluate their suppliers, the pressure is on for brands to both keep existing customers and acquire new ones. BottomLine’s research into this new landscape outlines new changes followed by recommendations that help evaluate your customer journey and market position to ensure that you’re still competitive and a leading choice for your ideal customer.
We encourage you to download Buyer Behaviour whitepaper today and share it with your network.
Buyer Behaviour + Lasting Effects of the Pandemic Webinar
Last November 23rd, 2021 – BottomLine held a webinar where Lisa Genovese and Ashley Sherlow discussed sales and consumer behaviour insights as they relate to the buyer journey. For those who missed it, you can catch up by watching this video!