Research
Driven
marketing
Strategy
for growth-driven brands.

One of the ways in which buyer behaviour, preferences, and expectations has shifted is an ever-growing expectation for frictionless buying experiences. As buyers wade through more and more information, their need for a streamlined experience grows. In fact, our research unearthed a telling statistic: More than three-quarters of customers surveyed described their purchasing decisions as very complex or difficult.

 

And so the question is: How do we ensure that the buying journey is being simplified?

Here are some takeaways that you can apply to your business:

Consider yourself, as a supplier, your customer’s guide throughout the buying journey that services to help them navigate that buying process. Identify ways to help your customer make their business – or lives – faster, easier, and more efficient. In a time where businesses are reevaluating their vendor relationships, drive brand attachment (that’s like loyalty but better) through activities like constant communication, small gifts, recognition, and handwritten notes. Ensure a first-class customer experience that over delivers and answers your customer’s objections. While you take these recommendations into account, also remember: “Don’t take for granted that you know what your customer is thinking, make sure you’re asking.”

When you no longer understand your customer, research illuminates the opportunities you’re missing and the methods you can use to harness them.

 

Over the course of the pandemic, uncertainty has led us to come to terms with a resounding truth: change remains the name of the game. But how do you know the changes that you’re making to your business are the right ones? If you ask us, it all goes back to research.

 

If you missed our webinar on the pandemic-fuelled shifts in a buyer’s customer journey — or you’d simply like to relive it — check out the full recording: https://www.youtube.com/watch?v=bKmNM7xv16Q

Recap of topics covered in Buyer Behavior + Lasting Effects of the Pandemic:

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B2B and B2C consumer trends

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What buyers are prioritizing

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How buyers purchase

Why loyalty is in jeopardy

Actionable steps forward

Download a copy of our latest whitepaper outlining the 5 Impact Pillars that define unforgettable legacy brands.

discussion

strategic planning session

Behind every good strategy are tough questions and honest answers. This session is the prelude to our research services where we get a real sense of what you are trying to achieve.

discussion

IMPACT ASSESSMENT

Research and data is fuel for business growth—and it’s these insights that get us out of bed in the morning. We gather all the facts needed to bridge the gap between your business and your customer.

discussion

DIGITAL ASSESSMENT

Your online presence matters. From audit to action, we evaluate performance and prioritize engagement across your website and social channels.

discussion

IMPLEMENTATION

We develop your go-to-market message and use that as the unifying force across all marketing efforts. We continuously measure and refine so you always know what’s working and what’s not.

WEBINAR RECAP

Buyer Behaviour + Lasting Effects of the Pandemic

WEBINAR RECAP

Buyer Behaviour + Lasting Effects of the Pandemic

WEBINAR RECAP

Buyer Behaviour + Lasting Effects of the Pandemic

WEBINAR RECAP

Buyer Behaviour + Lasting Effects of the Pandemic

WEBINAR RECAP

Buyer Behaviour + Lasting Effects of the Pandemic

WEBINAR RECAP

Buyer Behaviour + Lasting Effects of the Pandemic